| dc.description.abstract | Our dissertation explores a content analysis of social media data posted by the Scandinavian Prime Ministers on Facebook and Twitter in the times of COVID-19. Through this, we created the following research questions: How have the Scandinavian Prime Ministers' used social media during the COVID-19 outbreak to communicate with their citizens? Furthermore, to what extent can we discuss a common Scandinavian approach to adopting social media as a tool in the Prime Ministers' crisis communication during COVID-19?
We created these research questions to help us understand the intersection between crisis communication and social media.
The social media posts were examined in the terms of Boins five frame functions on persuasive narratives. Which include; A) Offering a credible explanation of what happened, B) Offering guidance, C) Instilling hope, D) Showing empathy, E) Suggests that leaders are in control. Along with Weber's ideal types on authority.
Our analysis revealed two significant findings, one a similarity between how the Prime Minister of Norway has had a similar approach to both the Prime Minister of Sweden and Denmark when adapting social media as a tool in their crisis communication during Covid- 19. Second, we observed few differences between the Swedish and the Danish Prime Ministers' way of implementing social media in their crisis communication throughout the pandemic.
We conclude our dissertation that all three Scandinavian Prime Ministers have adopted social media differently during the times of COVID-19, emphasizing on different key factors to make sense of the crisis. In other words, we see no common Scandinavian model for crisis communication. | |
