| dc.description.abstract | Describing and understanding the potential factors that affects residents recycling behaviours helps in developing efficient recycling campaigns for a community. Using an extended theory of planned behaviour (TPB) this research investigates factors associated with recycling behaviour at the residential level in Agona West Municipal, Ghana. A data sample of 330 field questionnaires were used to examine demographic variables and the extended TPB constructs (attitude, subjective norm, perceived behaviour control, intentions, moral obligations situational factors and environmental knowledge/concern). The survey data showed that attitude, subjective norm, perceived behaviour control, intentions, moral obligations and situational factors are significant predictors of residents recycling behaviour in Agona West Municipal, Ghana. Perceived behaviour control was the highest predictor of residents recycling behaviour. Residents noted a high level of favourable outcomes of recycling behaviour, yet they showed a negative effect on residents recycling behaviour. This finding is inconsistent with TPB model assumption: favourable outcome means positive engagement of the behaviour in question. Interestingly, environmental knowledge/concern was found insignificant to predicting of residents recycling behaviour. In addition, it was also found that there is a significance difference in recycling behaviour between demographic variables such as age, location, income, education and gender. Therefore, this study concludes that a campaign targeted at attitude and environmental knowledge maybe effective to increasing recycling behaviour at the household level.
Keywords: Theory of planned behaviour; recycling behaviour; recycling campaigns; subjective norm, perceived behaviour control; situational factors; Ghana | |
