THE ROLE OF STUDENT EXCHANGES IN THE UNIVERSITY BUSINESS MODEL. A CASE OF MEXICO.
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While the literature and research of business models is voluminous, the application of this in tertiary education is not very wide. There are vast similarities between a traditional business unit and a higher education institution, therefore the application of the business model theories to them is possible. While there are many factors involved in the system of a university, in this paper I choose to focus on the internationalization of the institutions, being more explicit, on the role of exchange semesters, how this can improve the university business model and if an external institution would be of use for it. Moreover, it is well known that every nation designs their own educational system based on their priorities, but we can see that the results of some economies outperform others, leaving the developing countries furthest behind. Having mentioned this, this thesis uses the case study of Mexico, since while it is a developing country, it has some influences and similarities with developed countries, and the case applied to this specific country can be of use for others. This paper uses the available literature and theories as a watershed of the subject. Then a qualitative and quantitative analysis is performed based on the data obtained from a national survey and a field experiment. The analysis mainly uses word clouds to perform text analysis in the open questions of the survey, while graphs and cross section analysis is performed in the rest of the data. In the case of the field experiment, different kinds of t-test were applied to the data to obtain the significance of the application of it. Finally, four propositions based on the literature, theory and analysis are offered for further application in the topic. The results indicate that Mexico is not making use of the innovation and disruption offered in the theories and literature, as the country seems to look at this factor as an expense instead of an investment as other nations do. There are many aspects in the system that can be improved and use of an external institution that aids in the topic seems reasonable.