Consumer’s purchase intention of a green home
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This thesis aims to explore the factors that influence consumers' intention to purchase a green home in Norway. An online survey was developed where 125 respondents participated. The statistical methods for analysis that were used are descriptive analysis, one-way ANOVA, and linear regression. The results revealed that consumers' interest in sustainable infrastructure, willingness to acquire pro-environmental behavior, and receiving a recommendation on green homes increase consumers' purchase intention. Meanwhile, other aspects such as financial factors, social demographics, and environmental concerns showed no correlation with the purchase intention of green homes.