Consumer´s purchase intention for a green home
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This thesis aims to explore the factors that influence consumers' intention to purchase a green home in Norway. An online survey was developed where 125 respondents participated. The statistical methods for analysis that were used are descriptive analysis, one-way ANOVA, and linear regression. The results revealed that consumers' interest in sustainable infrastructure, willingness to acquire pro-environmental behavior, along with receiving recommendation on green homes increases consumers' purchase intention. Meanwhile, other aspects such as financial factors, social demographics, and environmental concerns showed no correlation with purchase intention of green homes.