| dc.description.abstract | In the commercial media world, it is necessary not to consider economic profit and the press’ social responsibility as separate goals, but rather two sides of the same coin – making the public wanting to learn and read the articles published. This thesis presents data that would be necessary to secure an economic profit, and at the same time making sure that the social responsibility of the press is sufficiently fulfilled. It presents an overview of the history and current dilemmas related to climate news and suggests some factors that might increase engagement and sales. The thesis also provides a critical approach to how well these factors contributes to fulfilling the media’s social responsibility. The conclusions drawn argues that some of the factors can contribute to fulfilling the social responsibility as well as generating engagement and sales if used as tools to trigger the readers’ curiosity and consequently willingness to learn by reading the article. Finally, based on the findings presented, it is suggested that it should both be both doable and beneficial to have an internal universal practise with some factors needed to write news about the climate and environment that both generates engagement and sales, and fulfils the social responsibility. | |
