Society needs to reduce its carbon footprint, and many consider electrification one of the most effective solutions. Buses, airplanes, cars, and industries want to electrify to reduce their emissions. The enormous demand and challenge fall upon the power grid to handle. However, in many countries, the power grid is already struggling to cope with the rapid transition toward zero-emission. Furthermore, constructing a new power grid takes upwards of ten years, whereas society requires more electricity today. Grid-enhancing technology promises a solution, increasing available capacity in the current grid by 25% using sensors clamping onto power lines. Implementation, however, is slow, despite the promised advantages. Many industry stakeholders believe company culture is the culprit in Norwegian power grid operators. This report looks at company culture from a multiple-level perspective for an explanation and finds that company culture and technical barriers limit the uptake of grid-enhancing technologies.