| dc.description.abstract | This thesis embarks on a journey that began in May 2022, a semester before our thesis period,
with the ideation stage of FitPot, a promising start-up aimed at revolutionizing hydration
practices. This study examines the convergence of hydration, well-being, and technology
through the innovative product design of FitPot—a technologically advanced water bottle that
incorporates nutritional flavors—with the aim of helping FitPot validate its idea and advance
toward the commercialization phase.
The research conducted in this thesis involves a comprehensive analysis of the market
landscape, including competitor assessment and an exploration of consumer preferences. By
employing both primary and secondary data collection methods, this study provides a thorough
evaluation of FitPot's strengths and weaknesses, as well as the opportunities and threats present
within the industry. The thesis encompasses a combination of face-to-face and online surveys,
with a sample size of 89 and 214 respondents, respectively. The face-to-face surveys have been
conducted in Stavanger, Oslo, Bergen, and Trondheim.
The investigation extends further to explore potential growth strategies and market positioning
for FitPot, including collaborations with fitness influencers, expansion into new markets,
diversification of product offerings, and integration with popular fitness and health-tracking
apps. The research outcomes offer valuable insights into the dynamic nature of hydration and
wellness, shedding light on the important role technology plays in enhancing consumer wellbeing.
The findings of this thesis not only provide strategic recommendations but also serve as a
roadmap for FitPot's progression toward product commercialization and expansion. With the
support of innovation studies, FitPot is equipped with the necessary insights and guidance to
navigate the remaining stages of its journey. By adopting these proposed suggestions, FitPot
can effectively move towards a successful market launch, capturing significant market share
and maximizing its potential for long-term success.
In essence, this thesis represents a collaborative effort to support FitPot in transforming its
innovative idea into a tangible reality, creating a lasting impact on hydration and well-being. | |
