dc.contributor.advisor | Kipperberg, Gorm | |
dc.contributor.author | Dybwad, Trym Ferdinand Folgerø | |
dc.date.accessioned | 2023-11-03T16:51:16Z | |
dc.date.available | 2023-11-03T16:51:16Z | |
dc.date.issued | 2023 | |
dc.identifier | no.uis:inspera:152006185:91511651 | |
dc.identifier.uri | https://hdl.handle.net/11250/3100599 | |
dc.description.abstract | Although much research has been done on the circular economy, only a few studies have utilized discrete choice experiments to estimate consumers’ preferences toward circularity in their purchase decisions. I employ a discrete choice experiment to measure Stavanger residents’ preferences for or against circularity when purchasing a mobile phone. I did not find a general preference for circularity in mobile phones. However, I found evidence that consumers are more inclined to choose circulated products when product circularity is highlighted. No preference was found for partially circulated phones over fully circulated ones. I did find evidence that attribute framing influences consumers’ purchase choices regarding circulated products. | |
dc.description.abstract | | |
dc.language | eng | |
dc.publisher | uis | |
dc.title | Assessing Consumer Preferences for Circularity in Mobile Phones: A Discrete Choice Experiment with Attribute Framing | |
dc.type | Master thesis | |