Browsing Norwegian School of Hotel Management (SV-NHS) by Author "Sadiq, Mohd"
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Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
Dhir, Amandeep; Sadiq, Mohd; Talwar, Shalini; Sakashita, Mototaka; Kaur, Puneet (Peer reviewed; Journal article, 2021)Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study ...