Blar i Norwegian School of Hotel Management (SV-NHS) på emneord "marketing communication"
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Our events, our ambassadors: using corporate events as an incremental contributor to the corporate image
(Masteroppgave/UIS-SV-NHS/2012;, Master thesis, 2012)The aim of this study was to identify the dimensions used by attendees in determining an events image and to explore if image contributes to the organizations corporate image. The study used a qualitative design to explore ...