Blar i Norwegian School of Hotel Management (SV-NHS) på tidsskrift "Psychology & Marketing"
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Meme marketing: How marketers can drive better engagement using viral memes?
(Journal article; Peer reviewed, 2022-06-08)Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological ... -
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases
(Peer reviewed; Journal article, 2021-07)Behavioral biases are known to influence the investment decisions of retail investors. Indeed, extant research has revealed interesting findings in this regard. However, the literature on the impact of these biases on ...