Blar i Norwegian School of Hotel Management (SV-NHS) på emneord "intention - behavior gap"
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Don't get frustrated now! An experimental study on momentary mood change, online search behavior, and travel intention
(Masteroppgave/UIS-SV-NHS/2012;, Master thesis, 2012)This causal study investigates the role of momentary mood in intention – behavior gap in tourism context. Theory of Reasoned Action, Theory of Planned Behavior and Theory of Trying provide the theoretical framework. One ...