Blar i Vitenskapelige publikasjoner (SV-NHS) på forfatter "Laukkanen, Tommi"
-
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli; Luongo, Milena; Dhir, Amandeep; Laukkanen, Tommi (Peer reviewed; Journal article, 2022)Shopping convenience can be turned into a competitive advantage for online grocery retailers. Consequently, we study how personalized product recommendations (recommendation agents) and price promotions (algorithmic pricing) ...