Blar i Vitenskapelige publikasjoner (SV-NHS) på forfatter "Malodia, Suresh"
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Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
Meme marketing: How marketers can drive better engagement using viral memes?
Malodia, Suresh; Dhir, Amandeep; Bilgihan, Anil; Sinha, Pranao; Tikoo, Tanishka (Journal article; Peer reviewed, 2022-06-08)Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological ... -
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
Malodia, Suresh; Kaur, Puneet; Ractham, Peter; Sakashita, Mototaka; Dhir, Amandeep (Peer reviewed; Journal article, 2022-07)Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. ...