Blar i Vitenskapelige publikasjoner (SV-NHS) på forfatter "Skeiseid, Heidi Victoria"
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How to start a Focus Group: Using cartoons in adult focus groups to discuss consumers feedback expectations in food service settings.
Myrnes-Hansen, Kai Victor; Skeiseid, Heidi Victoria (Peer reviewed; Journal article, 2022)This article tests a novel method for starting focus groups quickly while ensuring that respondents understand the topic of interest for the study. To kick start the focus groups, a cartoon style illustration was ... -
Motivating Sustainable Change in Tourism Behavior: The First- and Third-Person Effects of Hard and Soft Messages
Skeiseid, Heidi Victoria; Derdowski, Lukasz Andrzej; Grahn, Åsa Helen; Hansen, Håvard (Peer reviewed; Journal article, 2019)Educating and changing consumers´ attitudes towards sustainable and more environmentally friendly holiday choices is often seen as a key challenge for the tourism industry. The primary objective of this study is, therefore, ...