Blar i Vitenskapelige publikasjoner (SV-NHS) på emneord "kundelojalitet"
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What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups
(Peer reviewed; Journal article, 2021-05)Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high ...