Blar i Vitenskapelige publikasjoner (SV-NHS) på emneord "markedsføring"

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    • Replication Is More Than Meets the Eye 

      Bergkvist, Lars; De Keyzer, Freya; Buzeta, Cristian (Peer reviewed; Journal article, 2023)
      Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication ...

    • Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study 

      Arasli, Huseyin; Abdullahi, Maryam; Gunay, Tugrul (Peer reviewed; Journal article, 2021-05)
      This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration ...