Blar i Vitenskapelige publikasjoner (SV-NHS) på emneord "miljøvern"
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Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size
(Peer reviewed; Journal article, 2021-04)Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the drivers of loyalty and the underlying brand love for such products. Responding to this need, the present study developed a ... -
Past, present, and future of green product innovation
(Peer reviewed; Journal article, 2021-07)Firms are under constant pressure from various governmental and nongovernmental agencies to switch from conventional environmentally polluting products to green product innovations (GPIs). However, the relevant research ... -
The role of environmental knowledge and interest on perceived value and satisfaction
(Peer reviewed; Journal article, 2022-05)This study examines the interplay between whale watchers’ knowledge and interest in protecting the environment on the perceived value and satisfaction of their whale watching experience. Despite an emphasis on examining ...