Browsing Studentoppgaver (SV-NHS) by Author "Aasheim, Emilie Dahl"
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Navigating Culinary Preferences: Exploring How Online Reviews Shape Dining Choices
Aasheim, Emilie Dahl (Master thesis, 2024)This thesis examines the influence of sensory and non-sensory online reviews on consumer decision-making in restaurant selection, using a quasi-experimental design with a scenario-based questionnaire. By analyzing data ...