Blar i Studentoppgaver (SV-NHS) på emneord "Kina"
Viser treff 1-1 av 1
-
Scandinavian Hotel Chains Globalization and Opportunities in China Market: Country of Origin (COO) Approach
(Masteroppgave/UIS-SV-NHS/2014;, Master thesis, 2014-06)This study concentrates on Scandinavian (Danish, Norwegian and Swedish) hotel chains’ globalization discussions and their opportunities to develop in Chinese hotel market. To find out how Chinese consumers perceived ...