Browsing Studentoppgaver (SV-NHS) by Subject "corporate decisions-making"
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Exploring the rationale of the process behind corporate sponsorships
(Masteroppgave/UIS-SV-NHS/2012;, Master thesis, 2012)The purpose of this thesis was to examine and identify the process behind the delegation of corporate sponsorships in a Norwegian context. Corporate sponsorships are presently the third largest corporate communication ...