Blar i Studentoppgaver (SV-NHS) på emneord "social media"
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An investigation into rhetorical strategies and how it is employed and/or communicated in Kviknes hotels blog, by using google analytics to identify visitor’s behaviors towards the blog posts.
(Masteroppgave/UIS-SV-NHS/2016;, Master thesis, 2016-06)Many businesses nowadays have considered the internet as a source of communicating or reaching out to their customers and potential customers, creating an easy access for communication. Communication is one of the most ... -
How does gender influence couchsurfers behaviour intentions based on trust and perceived risk?
(Masteroppgave/UIS-SV-NHS/2016;, Master thesis, 2016-06)Social media has become a major and important factor in today’s society. In the tourism and hospitality industry, social media has created new platforms for communications. An online social network within the travel community ... -
How is social media communication competence and importance perceived and to what extent social media communication competence is implemented by business hotel managers within tourism industry in Norway and Turkey?
(Masteroppgave/UIS-SV-NHS/2015;, Master thesis, 2015-06)There is no doubt that management of communication in business is a key. In hospitality industry that is service – based, the key role of communication becomes even more important especially for service providers as hotels. ... -
Like, comment, share and all that jazz : social media as communication and marketing tool case: Social media marketing approaches used by MaiJazz music festival
(Masteroppgave/UIS-SV-NHS/2014, Master thesis, 2014-07-14)Social networks have become an integral part of everyday life for many. With an increasing number of companies using social media to communicate and build relationships with their customers, social media might be ... -
Social media in the hospitality industry: An empirical study how hotel managers deal with user-generated content
(Masteroppgave/UIS-SV-NHS/2013;, Master thesis, 2013-06-17)Social media has gained in importance in the last years. With the revolution of the World Wide Web from simple tool to complex platform, user-generated content and online customer reviews have had a great impact on both ...