The phenomenon of climate change : an analysis of skiers’ attitudes and behaviours in Norway

Abstract

In this 21st century it is undeniable that ski tourism is facing the challenges raised by the phenomenon of climate change. As a matter of fact, research has largely recognized the effect of global warming that makes the ski industry less and less attractive. The phenomenon of climate change within such tourism context is extremely complex and therefore both ski management and research are strongly recommended to focus on sustainable tourism development, and further to cooperate together. Ski industry must address the challenge to provide environmentally friendly services in order to satisfy both the demand and different group of pressure. Research needs to allocate great efforts to address the challenge raised by the very complexity of such issue.