Multiple stakeholders’ perceptions of green meetings in Stavanger region

Abstract

The current master thesis focuses on the perceptions of different stakeholders regarding green meetings in Stavanger region. The study presents green meetings as sustainable practices in the conference industry. Research is conducted on stakeholders such as hotel managers (venues), conferences’ organizers and delegates of conferences in Stavanger region. The main aim of this paper is to recognize and compare perceptions of named stakeholders groups about green meetings and recognize where the differences occur. Generally, the perceptions of green meetings are positive and the correlation analyses show that the main differences in perception occur in gender, age frequency and role in the meetings. The most important finding of the study is that venue managers and meeting delegates perceive green meetings differently and organizers perception do not differ from other. The second aim is to relate stakeholder perceptions to importance and behavioral intentions. Stakeholders have strong behavioral intentions to adopt environmental practices, to follow the guidelines of environmental codes of conducts required of the convention business and personally contribute to environmental benefits. The study recognizes that perceptions and behavioral intentions towards green meetings are shaped by the importance of sustainable practices.