"Be Stupid!" -An analysis of lifestyle and gender in a Diesel advertising campaign
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- Student papers (HF-IKS) 
This thesis is a study of contemporary advertising, aiming to show how the global jeans brand Diesel communicates aspects of lifestyle and gender in their campaign Be Stupid from 2010. By an analysis of the campaign, the thesis attempts to advocate the importance of advertising in our contemporary society, and why this campaign can be regarded as an important literacy practice.
Master's thesis in Literacy Studies