Face-to-face meeting or video conference? Factors influencing organisational choice of communication media

Abstract

Nowadays the advance in technology allows most business meetings to be held virtually. However, the importance of personal contact still matters and regarded as the most effective way of doing business. Based on qualitative interviews, this study identifies factors influencing organisational choice between face-to-face meetings and video conferences, as well as explores meeting types that are best suited for each mode of communication. Attention is also given to the issue of potential replacement of business travel and in-person meetings with video conferencing technologies.