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dc.contributor.authorNovcic, Selena
dc.descriptionMaster's thesis in International Hospitality Managementnb_NO
dc.description.abstractThis paper is exploring selected organization process in Stavanger Live Festival from the point of view of volunteers as very sensitive group that must be handled by professionals. The areas that will be analyzed are process of recruitment, motivation and satisfactions of volunteers, quality and relevance of the training, quality of instruction and leadership, communications between volunteers and coordinators, support of the coordinators, expertise of the coordinators and top management, to what extent volunteers are involved in organization process, general impression of the festival and retention of the volunteers. To support the findings I implemented the theory about volunteers from general definition of volunteering, HR management to theories about satisfaction and motivation. Also, I relied on research study of Hallin et al. (2012) which assumed that the frontline employees through communications with colleagues and customers acquire better knowledge about the organization operation capabilities. Hence, they can be included in decision making process. We can consider volunteers as a frontline staff. Study of Hallin et al. (2012) emphasis that frontline employees can better predict the organizations performance and therefore should be involved in the decision making process. Qualitative method has been employed in order to explore and describe the selected process of Stavanger Live Festival from the view point of volunteers. Primary data are collected by semi structured interviews while secondary data were available through scientific articles, books, newspapers and using online.nb_NO
dc.publisherUniversity of Stavanger, Norwaynb_NO
dc.subjectevent managementnb_NO
dc.titleStavanger live festival from the viewpoint of volunteersnb_NO
dc.typeMaster thesisnb_NO
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213nb_NO

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  • Studentoppgaver (SV-NHS) [306]
    Master- og bacheloroppgaver i International hotel and tourism leadership / serviceledelse

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