Role perceptions and behaviour change patterns of tour guides
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- Master's theses (SV-NHS) 
The aim of the paper is to add new perspectives to existing theory on tour guide roles, including role change behaviour as well as competences and skills one needs to succeed. In addition, a deeper understanding of the perceived role is aimed to be given. When comparing tour guide’s appearance in private life situations, with the situations at work, it can be observed that the behaviour changes significantly when entering the guide role. According to several developed theories, the guide’s roles comprises different sub roles and spheres, as for example the role as a leader, an interpreter, a mediator, a social catalyst, a navigator and a representative (Ballantyne & Hughes, 2001; Cohen, 1985; Holloway, 1981; Schmidt, 1979; Weiler & Davis, 1993). Furthermore, interaction and communication between the tour guide and the group can be seen as crucial and creates according to Goffman (1970) always some kind of expression being communicated to the guests. It appears as there is a lack in research on role change behavior within the role of a tour guide. Therefore this case will be based on in depth interviews of tour guides, working within the business. Perceptions and reflections will be in the focus of attention to find out if this change behaviour is a process one is aware of, if yes to which extent and if the personality or the surroundings are the determining factors. In addition, the paper analyses emotional states of excitement and influence of the role in the long run. Several challenges of these processes are also supposed to be pointed out. Finally, an overview of key roles of tour guides is supposed to be extended based on more recent research.
Master's thesis in International Hospitality Management