The democratisation of meal delivery service in France

Abstract

The purpose of this study was to explore the meal delivery service in French market and the customer’s opinion in the future meal delivery business. In addition, I first did the research basically on the evolution of history and the existing of delivery business in France. Then, I examined the dining habits and behaviours during the weekday of French citizen and their opinions in the future delivery system, in order to analyse the future market shape. In this case, I based on the weekday as the working days. The participants could be students, employee and so on. The purposive sampling method was used to conduct surveys with structured questionnaires among citizens in France which including the foreigners who lived in France. A total of 78 participants returned valid responses for further analysis. Base on the responses of the field study, we could found out that the delivery service actually placed in the 3rd categories of French citizen’s habits. People usually cook at home or hit up the frozen food during the weekday, and most of the people, who have already used the meal delivery service, ordered only once a month. Moreover, we discovered that convenience life and saving time is critical for most of the people nowadays as well as the customer’s opinion of the food delivery service today and in the future. At last, the research and the results of this study actually guided me to rethink the demand of French market and come out with a potential solution by reforming the food delivery service, in order to meet the human needs.