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dc.contributor.advisorØgaard, Torvald
dc.contributor.authorJelsgaard, Malin
dc.date.accessioned2017-11-07T13:48:27Z
dc.date.available2017-11-07T13:48:27Z
dc.date.issued2017-05
dc.identifier.urihttp://hdl.handle.net/11250/2464698
dc.descriptionMaster's thesis in Service managementnb_NO
dc.description.abstractThe purpose of the study was to find out what the connection is between trust, conflict, fairness, dependence and turnover intention in an interorganizational relationship. I have analyzed this research question amongst the Scandinavian resellers of a leading print services supplier. Thesis inspiration comes from a study which investigated the significance of supplier fairness in the development of relationships between smaller, vulnerable resellers and larger, dominant suppliers (Kumar, Scheer, & Steenkamp, 1995). The foundation of this study originates from Andreassen’s (2006) definition of a relationship, and social exchange theory. Theory pertaining to trust, conflict, fairness, dependence and turnover intention is also presented. The research design is descriptive and, as the survey did not generate a large amount of data, it was augmented with a group interview to further probe the analysis results. The study shows that there is a significant, negative relationship between dependence and turnover intention. Other studies show that trust, conflict and fairness do play significant roles in interorganizational relationships. This could indicate that the model, meant to explain turnover intention, is too modest – or that turnover intention can be better explained by variables which are not part of this study. Key words: marketing, relation, interorganizational, social exchange theory, trust, conflict, fairness, justice, dependence, turnover intention, relationship quality, supplier, reseller, alliance, channel, print services, Denmark, Norway, Sweden, Scandinavia.nb_NO
dc.language.isoengnb_NO
dc.publisherUniversity of Stavanger, Norwaynb_NO
dc.relation.ispartofseriesMasteroppgave/UIS-SV-NHS/2017;
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.subjectserviceledelsenb_NO
dc.subjectservice managementnb_NO
dc.subjectrelationship marketingnb_NO
dc.subjectmarketingnb_NO
dc.subjectrelationnb_NO
dc.subjectinterorganizationalnb_NO
dc.subjectsocial exchange theorynb_NO
dc.subjecttrustnb_NO
dc.subjectconflictnb_NO
dc.subjectfairnessnb_NO
dc.subjectjusticenb_NO
dc.subjectdependencenb_NO
dc.subjectturnover intentionnb_NO
dc.subjectrelationship qualitynb_NO
dc.subjectsuppliernb_NO
dc.subjectresellernb_NO
dc.subjectalliancenb_NO
dc.subjectchannelnb_NO
dc.subjectprint servicesnb_NO
dc.subjectDenmarknb_NO
dc.subjectNorwaynb_NO
dc.subjectSwedennb_NO
dc.subjectScandinavianb_NO
dc.subjectmarkedsføringnb_NO
dc.titleWhat is the connection between trust, conflict, fairness, dependence and turnover intention in an interorganizational relationship? A descriptive study based on the partnership between a leading supplier and its resellers in the Scandinavian print services market.nb_NO
dc.typeMaster thesisnb_NO
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213nb_NO


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    Master- og bacheloroppgaver i International hotel and tourism leadership / serviceledelse

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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal