Browsing UiS Business school by Author "Fatnes, Emmy Kariann"
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How to understand customer preferences and online shopping patterns related to multiple versus single websites
Fatnes, Emmy Kariann; Jensen, Ida Kristin (Master thesis, 2021)Online shopping bears the mark of high economic growth and numerous online consumers. Thus, the complexity of the website design is crucial to understand how to attract and maintain customers. More specifically, emphasis ...