Browsing UiS Business school by Author "LANSENG, EVEN JOHAN"
Now showing items 1-1 of 1
-
Consumers’ Embeddedness in Social Networks and its Impact on decision making NON-PAID SOCIAL MEDIA INFLUENCERS AND THEIR IMPACT ON PURCHASE INTENTIONS, ATTITUDES AND LOYALTY
Dinh, Ngoc Tieu; Imane, El Himer (Master thesis, 2022)The main purpose of this master thesis is to examine whether non paid social media influencers with informative content have a positive effect on evaluation measured as consumers’ purchase intentions, attitudes and loyalty. ...