Blar i UiS Business school på emneord "markedsføring"
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Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing
(Peer reviewed; Journal article, 2021-03)Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. Such organizations have considerable value-creation potential but also face challenges, as ... -
Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments
(Journal article; Peer reviewed, 2018-10)To explicate interfirm governance in the context of supplier–reseller relationships, this article reports on a longitudinal study conducted to examine the roles of supplier selection efforts and mutual specific investments, ...