Browsing UiS Business school by Subject "markedsføring"
Now showing items 1-2 of 2
-
Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing
(Peer reviewed; Journal article, 2021-03)Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. Such organizations have considerable value-creation potential but also face challenges, as ... -
Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments
(Journal article; Peer reviewed, 2018-10)To explicate interfirm governance in the context of supplier–reseller relationships, this article reports on a longitudinal study conducted to examine the roles of supplier selection efforts and mutual specific investments, ...