Blar i UiS Business school på emneord "sosiale medier"
Viser treff 1-5 av 5
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The dark side of phubbing in the workplace: Investigating the role of intrinsic motivation and the use of enterprise social media (ESM) in a cross-cultural setting
(Peer reviewed; Journal article, 2022-04)Despite the increasing phenomena of supervisor phubbing (a counterproductive workplace behaviour of managers), very few studies have explored its outcomes in organisations. This study aims to bridge this gap by investigating ... -
Does enterprise social media use promote employee creativity and well-being?
(Peer reviewed; Journal article, 2021-04)Despite the increased use of Enterprise Social Media (ESM) worldwide, its adverse impact on firms’ employees, such as exhaustion, has not been researched sufficiently. This is a critical gap in the literature since employees’ ... -
Persuasion tactics: The impact of social media on the consumer’s decision to purchase
(Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06-14)Considering the fast growing activity of social media marketing (SSM), this research is set to study the persuasion tactics employed by marketers to influence the consumer’s behavior towards their products and the extent ... -
Psychological and behavioral outcomes of social media-induced fear of missing out at the workplace
(Peer reviewed; Journal article, 2021-11)The intense proliferation of social media platforms into every facet of human lives has engaged researchers' attention towards understanding their adverse influences, referred to as the dark side of social media (DoSM) in ... -
The influence of social media marketing on consumer based brand equity
(Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06-17)This study examines the influence of social media marketing on consumer-based brand equity, using Coca-Cola as a study. A survey of 200 respondents, drawn across two countries; Nigeria and Norway were carried out. Data was ...