Browsing Studentoppgaver (Business) by Author "Adewuyi, Oluwadara"
Now showing items 1-1 of 1
-
The influence of social media marketing on consumer based brand equity
Adewuyi, Oluwadara (Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06-17)This study examines the influence of social media marketing on consumer-based brand equity, using Coca-Cola as a study. A survey of 200 respondents, drawn across two countries; Nigeria and Norway were carried out. Data was ...