Challenges for New Leaders in the Norwegian Hospitality Industry

Abstract

The 21st century has positioned itself with an immense technological revolution, and this will see a leading change in the competitive landscapes and markets paradigm. The base of this revolution is mainly characterized by globalization and technological shift that leaves indelible marks characteristic of ambiguity, uncertainty, and volatility. Leaders often face several challenges in the hospitality sector. New leaders are thus likely to face even more complicated challenges in the industry. This study examined the challenges faced by new leaders in the Norwegian hospitality sector. Focus group discussions were used in the study. The focus group discussions were conducted online through zoom because of the challenges posed by the COVID-19 epidemic. Each focus group discussion had between 4-6 members. The study sample comprised of new leaders in the Norwegian hospitality sector. The research established that demographic factors present significant challenges to new leaders in the industry and especially young leaders. Older leaders also present leadership challenges due to the perceived youth of new leaders. Other problems faced by new leaders include negative corporate cultures and disruptions caused by contemporary technology. The research also establishes that creativity, innovation, and transformational leadership, as well as training development, can be used to solve some of the problems faced by new leaders in the Norwegian industry. Barriers to addressing these challenges are the lack of experience of new leaders, corporate culture, and the negative attitudes and beliefs of millennials toward work.