Identifying the role of cultural distinctions in Norwegian and Indian business relationships
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One major challenge when doing business internationally is the business relationship and cultural differences. A good business relationship is crucial to succeed in the international market. The cultural distinctions between business partners can have an impact on the strength of the engagement between the parties. Behavior, attitude, and expectations are highly influenced by culture. This thesis is designed to investigate the role of cultural distinctions between Norwegian and Indian business relationships. The research method utilized in this thesis is qualitative research method, this is a exploratory study which took place in Stavanger, over a period of two months. There has been a little inconvenience due to COVID19. Moreover, semi-structured interviews were conducted with 9 informants in order to figure out their understanding of cultural distinction and how it influences their relationships with others. Power distance, uncertainty avoidance, communication, orientation to time and trust are the elements that might result in challenges for Norwegian business in India. The interview questions and analysis are according to these elements. The outcome and findings reveal that distinction in culture can result in misunderstandings, misinterpretations, financial loss, frustration, conflicts and weak business relationships.
Master's thesis in strategy and management