Sammendrag
The focus on environmental and social challenges have never been more important than what
we see in the world today. There is an urgent call for strategies and measures that can tackle
these challenges, and in 2015, the United Nations Commission on Sustainable Development
developed 17 goals that could provide possible solutions to the global environmental and
social challenges. The tourism and hospitality sector are mentioned in the goals as the
industry contributes significantly in the creation of jobs and creating positive and negative
ripple effects in societies on a global scale. Small and medium enterprises account for a large
number of the tourism and hospitality businesses and are therefore crucial in the ability to
reach the sustainable development goals of the United Nations Commission. The theoretical
framework is the foundation of the empirical work for this thesis. The empirical research has
led us to two distinguished findings. These findings are the basis for a constructed model
highlighting communication tools and techniques that can be used in a business- tourism
encounter.