Show simple item record

dc.contributor.authorGugenishvili, Ilia
dc.descriptionMaster's thesis in International hotel and tourism managementnb_NO
dc.description.abstractResearch has shown the importance of the Internet technology in travel planning and decision making processes. For many hotels, therefore, the corporate website has emerged as the main tool for inter-organizational and intra-organizational information exchange, as well as for sales and promotion activities. However, having a web presence is not enough for the organization to meet or exceed visitor’s expectations and convert the visitor to customer. The extent, to which the hotel websites can attract and retain traffic, significantly influences the volume of business translated on them. In order to identify antecedents and their order of significance to the hotel website`s performance, this paper is based on a study of performance of 85 hotel websites. Significance of seven main factors, which influence the two measures of the hotel website performance, the REACH and LOYALTY, was checked. Information content, Easy of Navigation, Security, Usability, and Customization were found to be the significant predictors of the hotel website REACH. Information Content, Easy of Navigation, Available, Customization and Security were found to be the significant predictors of the hotel website LOYALTY. Download Speed did not emerge as a significant predictor of either REACH or LOYALTY. The paper further explains results and based on them, suggests guidelines for the hotel website design.nb_NO
dc.publisherUniversity of Stavanger, Norwaynb_NO
dc.subjecthotel website reachnb_NO
dc.subjecthotel website loyaltynb_NO
dc.subjecthotel website designnb_NO
dc.subjecthotel website performancenb_NO
dc.subjectwebsite usabilitynb_NO
dc.subjectwebsite characteristicsnb_NO
dc.titleA study of hotel website design performance and usabilitynb_NO
dc.typeMaster thesisnb_NO
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213nb_NO

Files in this item


This item appears in the following Collection(s)

  • Studentoppgaver (SV-NHS) [300]
    Master- og bacheloroppgaver i International hotel and tourism leadership / serviceledelse

Show simple item record