Narrative analysis of online traveling community: An explorative study of Chinese-speaking visitors sharing their travel experiences in Norway

Abstract

The research focus concerned with Norway’s online destination image and experience among Chinese visitors based on the social stimuli content in the User-generated content travel community. It will not only look into the contributors’ profile but also gain insight knowledge about the perception of this specific destination among from the potential visitors. The research methods use explorative study with narrative analysis technique. The main finding is describing the before, during and after the trip among Chinese-speaking visitors in Norway.