| dc.description.abstract | Purpose: In the worldwide context, Muslim-friendly accommodation services have suddenly increased competition. This study aims to research the core characteristics of Muslim-friendly accommodation service quality present and what shapes their level of quality service for the international visitor’s opinions visiting Norway.
Design/methodology/approach: The study utilizes a mixed-method analysis approach to study 500 reviews using Leximancer software. At the same time, data was gathered from tripadvisor.com using a web data scraper apify.com, an online-based tool.
Findings: Qualitative analysis has presented seven different themes, namely accommodation, room, food, staff, location, cleanliness, and facilities. Furthermore, this study contributes to understanding what conceptualized attributes of a Muslim-friendly accommodation are in Norway and whether the perceived service quality in a Muslim-friendly accommodation for international visitors by utilizing themes linked to customer satisfaction or dissatisfaction.
Originality/Value: The study provides an overview of valuable insights regarding the context of Muslim-friendly accommodations in Norway from the perspectives of the international visitors based on user-generated content and identifies dominant themes linked to various values for ratings.
Keywords: Muslim-friendly accommodations, Online, Content Analysis, satisfaction, Leximancer | |
