How can hospitality companies retain their hospitality talents?

Abstract

The purpose of this thesis is to examine how hospitality companies can retain their hospitality talents. Using a qualitative case study approach to examine hospitality talents ́ criteria for intention of loyalty and to building a career in a particular hospitality company. Using semi- structured interviews, the study investigated 10 Norwegian hospitality students or frontline employees who intended for a career in the hospitality industry. Drawing on the framework of self-determination theory and social exchange theory, the study contributes with knowledge about how to retain hospitality talents by suggesting that the focus and process of retention strategies should reflect inherently motivating needs. Leaders should focus on designing intrinsic motivational job designs and facilitate good social relations. The study also suggests organisations to develop and nurture culture for career development and that leaders should support employees ́ need for development in a different manner than merely the traditional vertical career development focus.