| dc.description.abstract | This thesis aims to explore the service innovation strategies adopted by successful startups,
scaleups, and corporate firms in Norway. The purpose of this research is to identify and analyze
the factors that contribute to the success of service innovation, with a focus on innovation
strategies implemented in different modes of innovation and product market fit.
The main approach for gathering data for this study's qualitative research method was semistructured
interviews. Respondents from six firms that have had experience implementing
service innovation strategies participated in the interviews. The intersubjective analysis approach
was chosen for the analysis of the data.
The results of this study imply that successful companies in Norway are moving toward a more
service-oriented strategy with an emphasis on giving customers value-added services.
Understanding customer needs, creating long-lasting solutions to meet those goals, and
delivering a great user experience are the fundamental elements that make service innovation
successful. The idea of servitization—where businesses shift toward providing a wider range of
services—is also gaining popularity. Additionally, service innovation is greatly facilitated, and
the likelihood of success is increased by innovative business models.
By presenting details about the service innovation methods of successful startups, scaleups, and
corporate businesses in Norway, this study adds to the body of literature on the topic. With an
emphasis on business model innovation and servitization, this study provides practitioners with a
thorough framework to use for effective service innovation.
Key Words: Innovation, Strategy, Business model, and Servitization. | |
