Optimalisering av opplevelsen knyttet til suvenirer: En potensiell bidragsyter til forbedret destinasjonsprofilering?

Abstract

This study delves into innovative strategies aimed at enhancing souvenir-related experiences within the tourism industry. Through a synthesis of existing literature and the utilization of contemporary technology, key themes emerged regarding the interaction between souvenirs and digital technologies. These themes include the role of storytelling marketing, the effectiveness of co-creative initiatives, and the integration of sustainable practices. Thematic analysis revealed common threads and relationships between these themes, offering a comprehensive understanding of how souvenirs can be optimized in the digital age to enrich the overall tourism experience.

In conclusion, this research illuminates the multifaceted role of souvenirs in the digital age, emphasizing their motivational, experiential, and branding aspects. The developed conceptual model provides a framework for comprehending how souvenirs contribute to tourist experiences, destination perceptions, and sustainable development facilitated by technology. While acknowledging the limitations inherent in narrative reviews, such as potential bias, future research avenues are suggested to explore specific aspects further and address the model's limitations. Moreover, it is crucial to recognize the need for inclusive digital solutions that cater to diverse tourist demographics, ensuring equitable access to enhanced tourism experiences for all.

Overall, this study underscores the significance of souvenirs as symbolic artifacts that foster connections between tourists and destinations. It advocates for holistic approaches integrating digital technologies and sustainable practices in today’s tourism development and destination branding efforts.

This study delves into innovative strategies aimed at enhancing souvenir-related experiences within the tourism industry. Through a synthesis of existing literature and the utilization of contemporary technology, key themes emerged regarding the interaction between souvenirs and digital technologies. These themes include the role of storytelling marketing, the effectiveness of co-creative initiatives, and the integration of sustainable practices. Thematic analysis revealed common threads and relationships between these themes, offering a comprehensive understanding of how souvenirs can be optimized in the digital age to enrich the overall tourism experience.

In conclusion, this research illuminates the multifaceted role of souvenirs in the digital age, emphasizing their motivational, experiential, and branding aspects. The developed conceptual model provides a framework for comprehending how souvenirs contribute to tourist experiences, destination perceptions, and sustainable development facilitated by technology. While acknowledging the limitations inherent in narrative reviews, such as potential bias, future research avenues are suggested to explore specific aspects further and address the model's limitations. Moreover, it is crucial to recognize the need for inclusive digital solutions that cater to diverse tourist demographics, ensuring equitable access to enhanced tourism experiences for all.

Overall, this study underscores the significance of souvenirs as symbolic artifacts that foster connections between tourists and destinations. It advocates for holistic approaches integrating digital technologies and sustainable practices in today’s tourism development and destination branding efforts.