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Exploring the Factors Influencing Gen Z's Buying Behavior attitude when engaging with User and Consumer-Generated Content on TikTok: A Qualitative Analysis

dc.contributor.advisorTruls Eric Johan Engström
dc.contributor.authorSky Hansen
dc.date.accessioned2024-07-05T15:52:00Z
dc.date.available2024-07-05T15:52:00Z
dc.date.issued2024
dc.identifierno.uis:inspera:223900587:234134342
dc.identifier.urihttps://hdl.handle.net/11250/3138562
dc.description.abstract
dc.description.abstract
dc.languageeng
dc.publisherUIS
dc.titleExploring the Factors Influencing Gen Z's Buying Behavior attitude when engaging with User and Consumer-Generated Content on TikTok: A Qualitative Analysis
dc.typeMaster thesis


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  • Studentoppgaver (SV-NHS) [618]
    Master- og bacheloroppgaver i International hotel and tourism leadership / serviceledelse

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