| dc.description.abstract | This thesis investigates the intricate interplay between intrinsic and extrinsic motivational factors among cabin crew members at Norwegian Airlines. Drawing upon Self-Determination Theory (SDT) and other motivational frameworks, the study explores how demographic variables and situational factors influence motivational regulation in the aviation industry. Through a quantitative survey-based approach, significant correlations were identified between cultural background, organizational support, commute conditions, and social extrinsic motivation (ER-S), as well as gender and organizational hierarchy with introjected regulation (IjR). Gender differences were observed in amotivation (AM), and leadership positions were associated with higher levels of identified regulation (IdR). Additionally, job position predicted intrinsic motivation (IM), while AD-Hoc analyses highlighted the impact of cultural background on amotivation scores. These findings contribute to a deeper understanding of motivational dynamics within the cabin crew workforce and offer insights for organizational practices aimed at enhancing employee motivation, job satisfaction, and performance in the aviation industry. | |
