Blar i Norwegian School of Hotel Management (SV-NHS) på emneord "markedsføring"
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How do major ski resorts in the Alps position themselves through their websites
(Masteroppgave/UIS-SV-NHS/2018;, Master thesis, 2018-06)The aim of this text is to study how major Ski-resorts in the Alps positioning themselves through their websites. The observations are done in accordance with the three factors content, usability and design, suggested by ... -
Muligheter og utfordringer i regional reiselivsutvikling knyttet til Trondheim og Stjørdal
(Masteroppgave/UIS-SV-NHS/2015;, Master thesis, 2015-06-15)Denne masteroppgaven er en studie basert på reiselivet i Stjørdal og Trondheim. Hvor jeg har forsket på hvordan en endring i reiselivet med nedkutting av destinasjonsselskap og samarbeid på regionalt basis blir mottatt av ... -
Replication Is More Than Meets the Eye
(Peer reviewed; Journal article, 2023)Drawing on recent research and debates in social sciences, this paper situates replication in an advertising research context. We clarify the role of replication in the field and outline the challenges inherent in replication ... -
Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study
(Peer reviewed; Journal article, 2021-05)This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration ... -
What is the connection between trust, conflict, fairness, dependence and turnover intention in an interorganizational relationship? A descriptive study based on the partnership between a leading supplier and its resellers in the Scandinavian print services market.
(Masteroppgave/UIS-SV-NHS/2017;, Master thesis, 2017-05)The purpose of the study was to find out what the connection is between trust, conflict, fairness, dependence and turnover intention in an interorganizational relationship. I have analyzed this research question amongst ...