Browsing Vitenskapelige publikasjoner (SV-NHS) by Author "Grahn, Åsa Helen"
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Motivating Sustainable Change in Tourism Behavior: The First- and Third-Person Effects of Hard and Soft Messages
Skeiseid, Heidi Victoria; Derdowski, Lukasz Andrzej; Grahn, Åsa Helen; Hansen, Håvard (Peer reviewed; Journal article, 2019)Educating and changing consumers´ attitudes towards sustainable and more environmentally friendly holiday choices is often seen as a key challenge for the tourism industry. The primary objective of this study is, therefore, ...